Moving from text data to geographic mapping on the Internet has been a evolutionary advance.
John Hanke’s believes that geography and maps provide a useful context for understanding information and making decisions. That belief fuels his vision of a massive Geoweb of geographically aware web content. With a growth of 300% increase in geographically tagged data on the web since last year, it appears as if Hanke’s vision is rapidly emerging.
In this talk from the 2008 O’Reilly Where 2.0 conference, Hanke lists the places where this growth is happening. He also discusses what Google is doing to address the challenges of drowning in data and identifies the need for an open standard markup language for displaying geographical data on the web.
For Hanke, the biggest challenge to further evolve the Geoweb is how to make the billions of dollars of real-time GIS data available to developers. To help solve this challenge, Google reached out to ESRI, the world leader in GIS mapping technology. Jack Dangermond, founder and CEO of ESRI, joins Hanke to jointly describe the work Google and ESRI have been doing together. Dangermond explains how the 9.3 release of ESRI’s software will allow developers to pull data from GIS servers and combine that data with other information on the Geoweb. This new partnership furthers Hanke’s vision, and will lead to a whole new kind of user-generated content and an exciting future for web-based map making.