Geoffrey Moore, “Heritage of innovation” (MP3 audio), Killer Innovation, 2009/08/18-27

“Crossing the chasm” is generally associated with growth companies, but the economy isn’t always booming.

… Geoffrey Moore, one the most respected consultants and thought leaders in Silicon Valley. He is the author of multiple books, including the best-seller Crossing the Chasm, which has been heralded as the bible for entrepreneurial marketing. Today, I’d like to share some highlights from the first part of the interview.

Part of what Geoffrey discusses in his books is how start-ups can transition to growth companies, and the challenges in crossing that chasm in-between. One of the things affecting innovators today is the downturn.

“I think you’re seeing changes on both ends of the spectrum. First of all, when you have a down economy, you all of a sudden get a bigger supply of entrepreneurs, also known as laid off people. You’ll see a lot of companies get started in this down turn, and that will be great for everybody. All they have to do is get to $1 million of revenue, and that’s better off than we are today. There are a lot of ideas that can get to $1 or $2 million that frankly, big companies aren’t going to spend the time on. On the other end of the spectrum, the large companies have pressure to cut costs. The other pressure is to take share. And to take share, you do have to do something that your competitors aren’t doing. Now it may not be tech innovation, it may be marketing innovation or operational innovation, but you’ll be doing something.”

Because of the downturn, many people are now finding the opportunity to pursue their dreams. But a vital key learning to entrepreneurs is to always validate your work.”What we talk a lot about is that at every stage of an innovation, before you even put pen to paper, you want to expose it to market forces and see if it is matching to your internal ideation. What that means is – for an entrepreneur this is really important – the first piece of work needs to be done as fast as you can. What you do is go to a visionary customer who is in trouble one way or another, and say, ‘We think [our idea] is a possibility and it solves this kind of problem, and it looks you have this problem.’ It’s almost like a consulting project: you sign them up as your first [client]. What’s great about that is you get a stream of revenue coming in, but more importantly, you get a stream of reality coming in. I get scared [for entrepreneurs that] go down this path without a customer.”

Heritage of Innovation: Interview with Geoffrey Mo… – The Next Bench

[MP3 audio, part 1 of 2]

[MP3 audio, part 2 of 2]

Advertisements
About

David Ing blogs at coevolving.com , photoblogs at daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

Tagged with: , , , ,
Posted in Talk Audio Download

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Beyond this media queue
This content is syndicated to Twitter. For professional perspectives, look to Coevolving Innovations; for a photoblog, look to Reflections, Distractions.
  • 2017/06 Moments June 2017
    Quiet month at my computer in Toronto, punctuated by afternoon bicycling, a son's university convocation and Toronto Jazz Festival concerts.
  • 2017/05 Moments May 2017
    Fairfield, Iowa; Iowa City; Iowa; Coralville, Iowa; East Moline, Illinois; Chicago, Illinois; Evanston, Illinois; Kerwood, Ontario; Toronto, Ontario
  • 2017/04 Moments April 2017
    Toronto, Ontario; Shanghai, PR China; Kalamazoo, Michigan
  • 2017/03 Moments March 2017
    Toronto, Ontario; Santa Clara, California; Milpitas, California; San Jose, California; Oakland, California; Hayward, California; Mountain View, California; Palo Alto, California; San Francisco, California; Mountain View, California; Half Moon Bay, California, Pescadero, California; Santa Cruz, California; Tokyo, Japan
  • 2017/02 Moments February 2017
    Toronto, Ontario; Mississauga, Ontario; London, Ontario
  • 2017/01 Moments January 2017
    Toronto, Ontario. (A whole month without leaving town, since Don Mills and Scarborough are Metropolitan Toronto)
  • mastodon.cloud/@daviding
    Experimenting as https://mastodon.cloud/@daviding with federated social network microblog.  Hunting for other leading-edge people interested in communicating on an open platform, as an alternative to the walled gardens. Haven’t heard of Mastodon?  See: “A beginner’s guide to Mastodon, the hot new open-source Twitter clone” | Megan Farokhmanesh | Apr 7, 2017 […]
  • GParted fails; KDE Partition Manager succeeds
    Repartitioning disk with Ubuntu 16.04 GParted fails; Kubuntu 17.04 KDE Partition Manager works. Booting my Thinkpad X200 from an Ubuntu 16.04 live USB key, GParted was able to successfully shrink a NTFS partition and leave unallocated space.  Then, a request to either (i) shrink the existing \ EXT4 partition, or (ii) create a new empty […]
  • Freedom Mobile call forwarding
    MMI codes from @FreedomMobile 611 support: Conditional forwarding (when busy + when unanswered + when unreachable) to a Canadian phone number … To activate:  *004*1nnnnnnnnnn# To deactivate:  ##004# Unconditional forwarding (phone won’t ring, with $0.75 charge per call) … To activate *21*1nnnnnnnnnn# To deactivate  ##21# Last year, conditional forwarding res […]
  • Accuweather minutecast
    Discovered @Accuweather MinuteCast will forecast rain in neighbourhood down to a 3-place postal code, and show radar weather map.   Good for planning short shopping trips on the bike. #forecast, #radar, #rain, #weather
  • Wrap-up smear
    “Wrap-up smear” as deflection. @NancyPelosi said “You make up something. Then you have the press write about it. And then you say, everybody is writing about this charge”.  Added to lexicon on smear campaign on Wikipedia , based on interview at transcript of CNN’s State of the Union with Jake Tapper Nancy Pelosi |”State of the Union with Jake […] […]
  • Galaxy S2 to Nougat
    Updated Samsung Galaxy S2 i9100M smartphone to Android 7 Nougat with ResurrectionRemix OS and GApps Micro.  Followed guide/tutorial started in January 2017 for CM14, but then altered for the more active RR community. #i9100, #nougat
Contact
I welcome your e-mail. If you don't have my address, here's a contact page.
%d bloggers like this: