Chip Conley, “Peak: How Great Companies Get Their Mojo from Maslow” (MP3 audio), 800 CEO Read, 2007/11/23

Maslow’s hierarchy of needs is well known not just in psychology, but in pop culture.  How can it be applied more widely in business?

Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow.

Chip runs San Francisco based hotelier Joie de Vivre Hospitality and he is a big fan of Abraham Maslow.

Chip has adopted Maslow’s Hierarchy of Needs to apply to employees, customers, and investors. It is intriguing stuff.

Peak Interview with Chip Conley « 800 CEO Read Daily Blog

MP3 audio

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David Ing blogs at coevolving.com , photoblogs at daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

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