Maslow’s hierarchy of needs is well known not just in psychology, but in pop culture. How can it be applied more widely in business?
Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow.
Chip runs San Francisco based hotelier Joie de Vivre Hospitality and he is a big fan of Abraham Maslow.
Chip has adopted Maslow’s Hierarchy of Needs to apply to employees, customers, and investors. It is intriguing stuff.