The web has opened up new ways of collaboration, in democratization of production.
Jeff Howe’s groundbreaking article on “crowdsourcing” appeared in Wired Magazine and the rest, as they say, is history. Some two years (and a blog on the topic) later, Jeff has published a book about the phenomenon that he named. [….]
Jeff’s book, Crowdsourcing: Why the Power of the Crowd is Driving The Future of Business, is a superb journalistic exploration of the evolution of crowdsourcing, its current state and its likely future. The book includes the stories of many crowdsourcing exemplars, including InnoCentive, Threadless.com and Wikipedia. For association leaders, perhaps the most meaningful and compelling example of crowdsourcing discussed in the book, the video and in our podcast is iStockphoto.com, a global community of content creators that has irrevocably changed the stock photography business.
Crowdsourcing is a powerful democratizing force that is re-shaping the way organizations co-create value with customers. With association leaders seeking to design new opportunities for deeper member engagement as part of on-going business model innovation, this book is certain to be an invaluable learning resource going forward.