William McDonough is a designer with creative approaches to sustainability.
“Reflect on this: It took us 5,000 years to put wheels on our luggage. How smart are humans?” William McDonough
“My goal is very simple. It’s to help create “a delightfully diverse, safe, healthy, and just world, with clean air, soil, water, and power — economically, equitably, ecologically, and elegantly enjoyed, period. What’s not to like?”
William McDonough is the winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a “Hero for the Planet” in 1999, stating that “his utopianism is grounded in a unified philosophy that, in demonstrable and practical ways, is changing the design of the world.”
His Book, Cradle to Cradle: Remaking the Way We Make Things, (North Point Press). was not printed on conventional paper, but in Durabook, a synthetic “paper” made from plastic resins and inorganic fillers, materials that can be reutilized again and again in industrial processes, what the book calls a “technical nutrient.”