The new social media provides both threats and opportunities to business.
… Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations … [has] profound implications for how we are going to think about the future of associations. [….]
“All businesses are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences–employees and the world. The increase in the power of both individuals and groups, outside traditional organizational structures, is unprecedented. Many institutions we rely on today will not survive this change without significant alteration, and the more an institution or industry relies on information as its core product, the greater and more complete the change will be.”
The fundamental and irrevocable transformation of the association community we have always known is now underway because social media tools are enabling simple group formation, rapid distributed collaboration and meaningful collective action in ways that no longer demand institutional infrastructure and support. Clay’s book is an incredibly thoughtful and insightful treatise on the technology-powered global social and cultural phenomena that are actively altering our society, including the reality of associations, in the early years of the 21st century.