Charlene Li, “Groundswell” (MP3 audio), Principled Innovation, 2008/04/29

Based on research originating for Forrester, the new world of social technologies has been encapsulated into a book. Jeff De Cagna wrote …

… Charlene [Li] and her Forrester colleague Josh Bernoff have co-authored a superb book based on last year’s report called Groundswell: Winning in a World Transformed by Social Technologies from Harvard Business Press, and I got a second chance to chat with Charlene today.

We had a great conversation that is filled with valuable insights on how association leaders should think about the application of social technologies to their organizations. Charlene and Josh’s “big principle” from the book is to “concentrate on relationships, not technologies.” This is great advice, and the book offers lots of examples and stories about organizations that have been proactive in harnessing “groundswell” with their customers and staff.

Principled Innovation LLC » P.I. Podcast: Interview with Charlene Li on Groundswell

MP3 audio

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David Ing blogs at http://coevolving.com , photoblogs at http://daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

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