The United States has a long history as a nation of innovation, which seems to have slipped.
… this book is about what America needs to do to as a country to rebuild its eroding innovation advantage, and it is a very important read for all association leaders.
One of the most interesting aspects of our conversation is around John’s belief that we need to reinvigorate America’s “innovation ethos.” In other words, we need to get clear as individual citizens and as a nation why innovation matters to us. As John explains during our interview, “If innovation is the answer, what is the question?” From my point of view, this is one of the most critical issues facing the association community.
When it comes to innovation, America faces considerable challenges going forward, not only from our own complacency, but from the proactive efforts of nations around the world to take their innovation leadership to another level. As John points out, associations have an important role to play in strengthening this critical element of our national competitiveness, but many organizations appear unwilling to embrace this opportunity. Going forward, then, association CEOs and boards of directors need to decide whether they and their organizations are going to be a part of the problem, or a part of the solution.