Adam Cohen, “Retailers Taking to Facebook One Way or Another”, Marketing Edge, 2008/10/30

Facebook isn’t just a social medium, it’s an opportunity for marketers.

Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages. Cohen’s firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. A highlight from the piece:

“A September 2008 study by Rosetta (formerly Brulant) that focused on the top 100 online retailers in the US found that 59 had a fan page on Facebook, up from 30 in May 2008. Among the 29 who added Facebook pages since that time were Best Buy, Toys “R” Us, Kohl’s and Wal-Mart.” [….]

… in this Marketing Edge podcast how, in some cases, employees or customers may have already created a Fan page on Facebook without the permission of HQ or the Brand Manager. You’ll have to blame James Madison and Thomas Jefferson for their wacky free speech idea in part for this behavior. However, as you have seen with Barack Obama’s campaign the ultimate in retail, when consumers are energetic about your brand, it’s best to watch the energy and not shut the lights off.

Marketing Edge

MP3 audio

Advertisements
About

David Ing blogs at coevolving.com , photoblogs at daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

Tagged with: ,
Posted in Talk Audio Download

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Beyond this media queue
This content is syndicated to Twitter. For professional perspectives, look to Coevolving Innovations; for a photoblog, look to Reflections, Distractions.
  • 2017/06 Moments June 2017
    Quiet month at my computer in Toronto, punctuated by afternoon bicycling, a son's university convocation and Toronto Jazz Festival concerts.
  • 2017/05 Moments May 2017
    Fairfield, Iowa; Iowa City; Iowa; Coralville, Iowa; East Moline, Illinois; Chicago, Illinois; Evanston, Illinois; Kerwood, Ontario; Toronto, Ontario
  • 2017/04 Moments April 2017
    Toronto, Ontario; Shanghai, PR China; Kalamazoo, Michigan
  • 2017/03 Moments March 2017
    Toronto, Ontario; Santa Clara, California; Milpitas, California; San Jose, California; Oakland, California; Hayward, California; Mountain View, California; Palo Alto, California; San Francisco, California; Mountain View, California; Half Moon Bay, California, Pescadero, California; Santa Cruz, California; Tokyo, Japan
  • 2017/02 Moments February 2017
    Toronto, Ontario; Mississauga, Ontario; London, Ontario
  • 2017/01 Moments January 2017
    Toronto, Ontario. (A whole month without leaving town, since Don Mills and Scarborough are Metropolitan Toronto)
  • mastodon.cloud/@daviding
    Experimenting as https://mastodon.cloud/@daviding with federated social network microblog.  Hunting for other leading-edge people interested in communicating on an open platform, as an alternative to the walled gardens. Haven’t heard of Mastodon?  See: “A beginner’s guide to Mastodon, the hot new open-source Twitter clone” | Megan Farokhmanesh | Apr 7, 2017 […]
  • GParted fails; KDE Partition Manager succeeds
    Repartitioning disk with Ubuntu 16.04 GParted fails; Kubuntu 17.04 KDE Partition Manager works. Booting my Thinkpad X200 from an Ubuntu 16.04 live USB key, GParted was able to successfully shrink a NTFS partition and leave unallocated space.  Then, a request to either (i) shrink the existing \ EXT4 partition, or (ii) create a new empty […]
  • Freedom Mobile call forwarding
    MMI codes from @FreedomMobile 611 support: Conditional forwarding (when busy + when unanswered + when unreachable) to a Canadian phone number … To activate:  *004*1nnnnnnnnnn# To deactivate:  ##004# Unconditional forwarding (phone won’t ring, with $0.75 charge per call) … To activate *21*1nnnnnnnnnn# To deactivate  ##21# Last year, conditional forwarding res […]
  • Accuweather minutecast
    Discovered @Accuweather MinuteCast will forecast rain in neighbourhood down to a 3-place postal code, and show radar weather map.   Good for planning short shopping trips on the bike. #forecast, #radar, #rain, #weather
  • Wrap-up smear
    “Wrap-up smear” as deflection. @NancyPelosi said “You make up something. Then you have the press write about it. And then you say, everybody is writing about this charge”.  Added to lexicon on smear campaign on Wikipedia , based on interview at transcript of CNN’s State of the Union with Jake Tapper Nancy Pelosi |”State of the Union with Jake […] […]
  • Galaxy S2 to Nougat
    Updated Samsung Galaxy S2 i9100M smartphone to Android 7 Nougat with ResurrectionRemix OS and GApps Micro.  Followed guide/tutorial started in January 2017 for CM14, but then altered for the more active RR community. #i9100, #nougat
Contact
I welcome your e-mail. If you don't have my address, here's a contact page.
%d bloggers like this: