Adam Cohen, “Retailers Taking to Facebook One Way or Another”, Marketing Edge, 2008/10/30

Facebook isn’t just a social medium, it’s an opportunity for marketers.

Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages. Cohen’s firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. A highlight from the piece:

“A September 2008 study by Rosetta (formerly Brulant) that focused on the top 100 online retailers in the US found that 59 had a fan page on Facebook, up from 30 in May 2008. Among the 29 who added Facebook pages since that time were Best Buy, Toys “R” Us, Kohl’s and Wal-Mart.” [….]

… in this Marketing Edge podcast how, in some cases, employees or customers may have already created a Fan page on Facebook without the permission of HQ or the Brand Manager. You’ll have to blame James Madison and Thomas Jefferson for their wacky free speech idea in part for this behavior. However, as you have seen with Barack Obama’s campaign the ultimate in retail, when consumers are energetic about your brand, it’s best to watch the energy and not shut the lights off.

Marketing Edge

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David Ing blogs at coevolving.com , photoblogs at daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

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This content is syndicated to Twitter. For professional perspectives, look to Coevolving Innovations; for a photoblog, look to Reflections, Distractions.
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