Stephen Baker, “The Numerati: Marketing by the Numbers”, Marketing Edge, 2008/08/04

With increased instrumentation in devices, there’s a continual stream of data for marketers to analyze.

The Numerati [is] by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week ….

The premise of The Numerati is that as our lives are captured digitally with electronic transactions, web site surfing patterns, online commerce etc, we are building a behavior that can be quantified, analyzed, and predicted. It’s the predicted part that is the most intriguing to Baker. Baker interviewed dozens of researchers, scientists and mathematicians for the book.

Will all these numbers allow advertisers to become better providers of valuable information and products that meet your individual needs, instead of getting unwanted, generally constructed information-buckshot that might hit the target of an educated guess? Will algorithms of your behavior give insight into your humanness, predicate your next purchase, or who you will likely friend online?

Life, it turns out, is a numbers game, and Baker sheds light on how it became so in The Numerati. In this conversation, we also get him sharing ideas on how best to pitch him at Business Week. Also he highlights the key courses a journalist should take to improve their craft, namely statistics, economics, and be fluent in a foreign language, his is Spanish.

Marketing Edge

MP3 audio

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David Ing blogs at coevolving.com , photoblogs at daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

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This content is syndicated to Twitter. For professional perspectives, look to Coevolving Innovations; for a photoblog, look to Reflections, Distractions.
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