Doug McDavid said that he was reading The Biology of Business. I decided to take a short cut and look for the MP3 audio, which showed up on IT Conversations.
On the last day of Supernova 2005, John Clippinger, Senior Fellow of The Berkman Center for Internet & Society at Harvard Law School, spoke about his work at Socialphysics.org. According to the website, “The goal of SocialPhysics is to help create a new commons, the ‘social web.’ The social web is a layer built on top of the Internet to provide a trusted way to link people, organizations, and concepts.”John approaches Social Physics from a multidisciplinary perspective drawing from theories of economics, philosophy, neurology and behavioral science. John discusses the role of trust in developing a social network. He suggests that centralized, authoritarian systems in networks are antithetical to non-hierarchical empathetic interaction on the Internet. Today, he says, individuals do not have the power to control their digital identity and what is needed are new roles to protect and empower those individuals on the edge, rather than at the center of networks. He suggests that by using systems of tagging (as a form of reputation) and empathy, people in networks are better able to meet those goals.John says that markets are social networks; using tools like his open source software framework, Higgins, he and others are experimenting and creating new avenues for meta identity on the Internet.