William McDonough, “Cradle to Cradle Design”, Social Innovation Conversations, 2003/02/11

William McDonough has done some interest work on new materials.

In this lecture given at the Center for Social Innovation, McDonough urges his audience of Stanford business students to think beyond the reduction of business externalities when designing industrial and commercial processes, services or products. The goal shouldn’t be to do the wrong thing less badly but to do the right thing. McDonough compares our relationship with the environment to the relationship of a couple. It better be more than just sustainable.

He offered part of a new strategy by outlining the fundamental design principles used at his firm, MBDC (McDonough Braungart Design Chemistry), when creating everything from non-toxic fabrics to new soles for running shoes that leave nutrients in the soil instead of neurotoxins. Among these fundamentals, based on the fecundity and effectiveness of natural systems, are:

  • Waste equals food
  • Use current solar income
  • Celebrate diversity

The strategy leads to the design of substances that are not simply recycled, but are designed from the outset to be completely reused.

Social Innovation Conversations

MP3 audio

Advertisements
About

David Ing blogs at coevolving.com , photoblogs at daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

Tagged with: ,
Posted in Talk Audio Download

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Beyond this media queue
This content is syndicated to Twitter. For professional perspectives, look to Coevolving Innovations; for a photoblog, look to Reflections, Distractions.
  • Ubuntu L2TP VPN
    Now with Ubuntu 17.04, since Ubuntu 16.04, I’ve had problems with connecting to a VPN that uses L2TP.  I found a fix through a series of steps, beginning with “Enabling L2TP over IPSec on Ubuntu 16.04” | Zaid Daba’een | Aug. 22, 2016, updated Mar. 29, 2017 at http://blog.z-proj.com/enabling-l2tp-over-ipsec-on-ubuntu-16-04/ . sudo add-apt-repository ppa:nm-l2 […]
  • 2017/10/08 13:10 Alice Rawsthorn, “Good or Bad Design”, EditDX
    Keynote @alicerawsthorn @EditDX Introduction by Nina Boccia @nboccia Director of Programs, Design Exchange Alice Rawsthorn is authoritative voice on design Last book was Hello World: Where Design Meets Life (2013) Next book, Design as an Attitude, to be published in spring 2018 Based in London OBE (Order of the British Empire) for service to design and […] […]
  • 2017/10/02 13:05 Richard Florida, “Urban Futures Keynote”, EditDX
    Plenary @richard_florida @EditDX intro by @alexbozikovic This digest was created in real-time during the meeting, based on the speaker’s presentation(s) and comments from the audience. The content should not be viewed as an official transcript of the meeting, but only as an interpretation by a single individual. Lapses, grammatical errors, and typing mistake […]
  • 2017/09/29 16:35 “Future of Design Thinking”, EditDX
    Panel @EditDX @rsomerson  @CodeZebra  Luigi Ferrara, @jamescowan as moderator This digest was created in real-time during the meeting, based on the speaker’s presentation(s) and comments from the audience. The content should not be viewed as an official transcript of the meeting, but only as an interpretation by a single individual. Lapses, grammatical error […]
  • Dissertation committees and privilege
    Is a dissertation about the content, the student, or power dynamics? Dissertation writing is very stressful, what with the looming job market, the high cost of living in many cities, the balancing act of life and health — all while being expected to produce intellectual gold. To that, add the anxiety caused by those committee […]
  • 2017/09/10 13:55 Paul Cabaj, “Financing a Coop”, Disrupting the Disruptors
    Workshop @chickweedpatch @CoopsCanada #platformcoop, platformcoop.ca/, Beeton Room, Toronto Public Library This digest was created in real-time during the meeting,based on the speaker’s presentation(s) and comments from the audience. The content should not be viewed as an official transcript of the meeting, but only as an interpretation by a single individua […]
Contact
I welcome your e-mail. If you don't have my address, here's a contact page.
%d bloggers like this: