Chip Heath, “What Makes Ideas Stick”, Innovation Summit, 2006/09/09

At a talk at Stanford University …

Do you think human beings only use ten percent of their brains? If you answered yes, as most people do, you’ve just experienced the power of urban legends. This just isn’t true. But there is something that makes this idea stick.

In his new book titled Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath, professor of organizational behavior at Stanford Graduate School of Business, analyzes the characteristics of lasting ideas and suggests ways to harness the power of urban legends for a cause.

Social Innovation Conversations: Chip Heath

MP3 audio

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David Ing blogs at http://coevolving.com , photoblogs at http://daviding.com , and microblogs at http://ingbrief.wordpress.com . See .

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One comment on “Chip Heath, “What Makes Ideas Stick”, Innovation Summit, 2006/09/09
  1. daviding says:

    The idea of urban legends is a sticky idea in itself.

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