Chip Heath, “What Makes Ideas Stick”, Innovation Summit, 2006/09/09 February 1, 2008
Posted by daviding in Talk Audio Download.Tags: chip heath, made to stick, urban legends
trackback
At a talk at Stanford University …
Do you think human beings only use ten percent of their brains? If you answered yes, as most people do, you’ve just experienced the power of urban legends. This just isn’t true. But there is something that makes this idea stick.
In his new book titled Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath, professor of organizational behavior at Stanford Graduate School of Business, analyzes the characteristics of lasting ideas and suggests ways to harness the power of urban legends for a cause.
The idea of urban legends is a sticky idea in itself.